Muse UW Spring
Marketing Campaign
The Creative Challenge
Muse UW, the university's premier literary and arts magazine, needed more than promotion for their Spring 2024 issue—they needed a cultural moment. Themed around "Taste" and exploring how we consume culture, develop aesthetic preferences, and express identity, this issue demanded a campaign that would embody its very essence.
Spring 2024 Issue
Exploring how we consume culture, develop aesthetic preferences, and express identity through the lens of taste.
"I designed and executed a comprehensive 6-month marketing campaign that transformed a magazine launch into a multi-sensory brand experience."
From concept to completion, I served as the creative architect behind every touchpoint: conceptualizing the campaign strategy, designing and producing handmade merchandise, photographing original content, orchestrating a campus-wide Maker's Fair, and developing a cohesive social media narrative that drove both community engagement and sales.