Girl Star Lab (女星实验室) is a Seattle vintage clothing showroom built on nostalgia and authenticity. Every piece is curated to make the wearer feel like a "Girl Star."
As the brand's designer, I translate the "girl star" feeling and definition into consistent visual output across Instagram and beyond.
TYPE
TYPE
TYPE
Brand identity, social media design, product design
Yongxi Zeng
Illustrator, Photoshop, Figma
May 2026 - Present
TEAM
TOOLS
DURATION
TYPOGRAPHY
Primary Typeface
Display Typeface
-45 Kerning
Helvetica Neue, All Caps
Helvetica Neue Regular
Helvetica Neue Bold
蘋方-港 in Semibold
Chinese Secondary
Primary Wordmark
LAYOUT SYSTEM
SOCIAL MEDIA
PROCESS
Hangtag mockups
Business card mockups
Still an ongoing project, more coming soon…
A set of reusable layout templates defines where the wordmark sits relative to the image, from a bold full-width lockup to a quiet signature placement. For campaign posts, these wordmark templates help keep brand consistency while letting the post be photography driven.