Girl Star Lab (女星实验室) is a Seattle vintage clothing showroom built on nostalgia and authenticity. Every piece is curated to make the wearer feel like a "Girl Star."
As the brand's social media designer, I translate that raw, heritage-rooted point of view into consistent visual output across Instagram and beyond.
TYPE
TYPE
TYPE
Brand identity, social media design, product design
Yongxi Zeng
Illustrator, Photoshop, Figma
May 2026 - Present
TEAM
TOOLS
DURATION
TYPOGRAPHY
SOCIAL MEDIA
PROCESS
Helvetica Neue Bold
蘋方-港 in Semibold
Chinese Secondary
Primary Wordmark
Primary Wordmark
Primary Typeface
Helvetica Neue Regular
Still an ongoing project, brand identity study coming soon…
