designing for user personalization and recommendation systems.
She aims to craft experiences that make those connections feel effortless and individually unique.
Identifit
A digital wardrobe solution helping users organize and discover outfit combinations through smart categorization.
Mobile Design
Personalization
User Research
Grey Matters Website Exploration
Redesigned to reduce cognitive load through simplified navigation and improved content hierarchy, with intention to project to new prospective members.
UpLyft: Voice Assisted Ride Sharing (INFO 360)
Designed a voice-assisted ridesharing solution for older adults facing language barriers and limited tech experience. Created an inclusive interface that prioritizes independence through multilingual voice commands and simplified user flows.
jacqueline.
Experiments
Projects
YouTube Content Creation
PERSONAL BRANDING, VISUAL STORYTELLING, VIDEO EDITING
2025
By Strawbjac
BRAND IDENTITY, ILLUSTRATION, PERSONAL BUSINESS
2023 - Present
Muse UW Spring Campaign
MARKETING, CREATIVE DIRECTION, BRAND DESIGN
2024
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ready.. set..PLAY!
Exploring ideas through experiments, passion projects, and creative work